What will happen to the food in the future?
It sounds like a big topic, recently creative's JWT company specializes in the future trend of the Department of JWT Innovation global head Lucie Greene released a research report from her, a “ &rdquo formation to omnivorous; taste may put more ingredients used in ancient food.
She outlined ten development directions. Although it sounds a bit unpopular and small, even if it is not a trend but a gesture, but it is not a little reference value. And through the Greene summary of these ten trends, we can also see that the diet is not just the food itself, it and the characteristics of the diners, and their relationship will be more and more closely related to the culture.
1 eat more and more healthy. For example, Pepsi announced this year is no longer used with high carcinogenic risk of aspartame as a subsidiary of the components of Pepsi Diet products. However, consumers are certainly looking forward to good taste, so even if the unhealthy ingredients for the change, or will look like the same good taste.
2 research and development of alternative food. For example is the use of green plant made burger, and can eat a sensual. In fact, Silicon Valley has recently emerged a large number of innovative food companies. For example, by the founder of Peter Thiel artificial meat products company Modern Meadow, Bill ·, PayPal investment in research and development of chicken replacement Beyond Meat. The goal of these companies is to solve the problem of food and environment in the future, and this effect to ordinary people, is the production of the original food alternatives.
3 in the food production process for the two development. For example, the Broolyn Moustache company in New York, The White yogurt produced by the use of yogurt developed a probiotic drink. In Greene's view, the future for “ scrap ” use is not resolved, but there can also be creative.
4 no longer blindly pursue “ sweet ”. This year, the founder of the Blue Hill hotel in New York, Dan Barber has launched a yogurt containing beets, carrots, sweet potato flavor. This sounds a bit strange, but in fact very popular products behind, in fact, people tend to diversify the food taste.
5 change the way to drink. The nearest London pub pop up “ &rdquo absorption; cocktail, about how to drink, in fact is the cocktail into a gas, like the humidifier ejective so, can not drink wine, guests with eyes and nose to feel. The immersive cocktail is developed by Bompas &, a Parr studio in London, and innovation means a subtle shift in the culture of drinking.
6 seaweed will be more popular. Thrive is popular in the United States this year, a kind of edible oil, it is also a kind of seaweed oil. Compared to ordinary oil, Thrive lower fat content, a higher smoke point, eat well. Thrive is also a company called Slazyme from Silicon Valley. Greence from her personal point of view, in accordance with the current situation of oil popular, the future of seaweed may also be good.
7 add ingredients to the cocktail. In London's Dandelyan bar, the bartender Ryan Chetiyawarana will be marinated peach and Peychaud wine chunks into the new cocktail, mixed with a new cocktail. Also from the South Korean restaurant, Jinjuu, the pickle was added to the cocktail. These may sound a little broken, but this change also represents one kind of taste.
8 return to original ingredients. Lucuma (Lucuma), native to North America has recently been added to fruit snacks and cereal brand Raw Corilla, why do the ingredients adjustment, because Raw Corilla think Lucuma is a nutrient rich super fruit. So, on the one hand, the food companies in the search for a variety of new curiosity driven ingredients, on the other hand, also began to pay attention to those already in the traditional ingredients.
9 chefs become opinion leaders. In the UK, chef Jamie Oliver has promoted a “ sugar ” the tax code, and organized a global food revolution campaign to help children eat healthier foods at school. So, when food is increasingly seen as a culture, the chef is no longer just a cook.
10 Brazil ingredients to fire. In 2016, Brazil, the largest country in South America, will host the Olympic games. At Greene's point of view, Brazil has become the focus of the world, while its main cocktail material Cachaç a (read: ka-sha-sa, a juice squeezed from the sugar cane) is also likely to be a large number of exports.